The schemer

This week’s tweet is not much about fun. It’s in a way just a state­ment. IKEA paid a guy to stay in a room whe­re he’s being filmed all day. This was posted in quiet a few blogs alre­ady. And as Nils now turns out to be one of the top ger­man twit­ter users regar­ding coun­ted fol­lo­wers we had a short look at him.

You know, in the old days action artists did some­thing spe­cial. Some­ti­mes that was dis­tur­bing. And that kind of dis­tur­ban­ce was the essence of their art.
The art of this guy is just to sit and wait. But not in the Sid­ney Young­blood man­ner. He’s just wai­ting in a room for the new IKEA cata­lo­gue com­ing out in Sep­tem­ber and that’s all he does in August. And as the time runs out in August he tells us:

In the moment when he could real­ly do some­thing spe­cial, a thing he could have pre­pa­red him­s­elf for the last coup­le of weeks, he is not able to pre­sent it in a way that does not lea­ve ever­yo­ne bored behind: “I hope the post­man brings the new IKEA cata­louge. I’m real­ly loo­king for­ward for try­ing out my new life.”

Boy, IKEA stuff is not for life. It’s for not spen­ding much money. If that is a top­per of your old life and the star­ting point of your new, we’ve real­ly got no clue how simp­le you are.

If this pro­ject was just a litt­le bit more intel­li­gent may­be you could see some iro­ny in it. For sure the­re are some guys in twit­ter, that sit befo­re their com­pu­ter the who­le day. Seen that way this pro­ject could be a mir­ror to them. But how numb is it to say the solu­ti­on to that pro­blem was shop­ping?

This who­le thing is an old idea with no new ele­ments and it deals only with mini­ma­lism. A mini­ma­lism that is sup­po­sed to be spe­cial due to not ful­fil­ling expec­ta­ti­ons. Dear IKEA and Nils: We had none. And that’s going to be the essen­ti­al thing con­nec­ted to you.

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